Cases Manufacture Company

Australia, Melbourne
Conversion-driven e-Commerce Website redesign & rebuilding for the Australian Cases Manufacture Company “CustomLogoCases”.
Richard Roberts, the founder, had an issue with the conversion rate of his magento e-Commerce B2B website. The main goal was Conversion Rate Optimization (CRO) and migrating from Magento to WordPress + creation of the multisite for a couple of regions with different languages and specific products + easy for use admin panel with the Elementor editor. Visit website
Indicators we’re proud of:


increasing of the conversion rate (CRO)


decreasing of the lead cost (CPL)

Old version of the website was unstructured, not fully responsive and the main problem was with the User Flow - it was hard to get to the target action. We’ve solved those problems.

Original Image After
Modified Image Before
Problems and decisions

The Main and the Inner Pages were with bad usability, which made a destructive impact on the conversion. The biggest correction was to clean the layout, make it minimalistic and product-centered. Also, we’ve added tidy animations.

Product Page

The structure of this page was totally refurbished - we’ve created a useful blocky structure, which gives the whole information of each product for the user in a comfortable way.


CustomLogoCases is a multicountry B2B company, so the website had a need to solve this task in a well-thought way. We’ve implemented the needed functionality and filled the content for all versions.
  • Mobile
  • Mobile
  • Mobile

Mobile version

50% of the website’s traffic is from mobile devices, so the website redesign had big mobile-first objectives. We’ve handled it and as a result - the website became useful from all the types of the devices.

Client's review

Richard Roberts (Owner)
Fantastic experience, it could not have been better. My main criteria was picking a team that really knew conversion optimization, and with extremely high level knowledge to back this up. These guys are an experienced, knowledgeable and highly effective team. They took the time to understand the business, where many others have not tried to understand it, which set things up well from the beginning. They came in with a top design, thinking about the customers and how they would interact, and were quick and efficient with everything they did. They were quick to accept advice, provide advice based on their knowledge, and very quick with everything they did. I could not recommend them more.
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