ITC Optima

Glass Industrial Company

Russia, Moscow
Conversion-driven Website Design & Development for the Russian B2B & Retail glass containers manufacturing Company “ITC Optima”.
ITC "Optima" has its own patented technologies and dominates the Russian market of glass jars with a yoke lock. Optima's regular customers are the largest retail holdings and manufacturers of premium products. The company sells glass products on the domestic market and increases exports to the markets of Europe, Asia and America. For these directions it was a need to create an effective website. Visit website
Design Style

The requirement was to create a modern and interactive website with animated elements with an emphasis on the production of the company and it’s main indicators to give the clients global understanding.

Product Focus

As to the fact that the company’s productions had great and high quality photos, we’ve decided to use it in design. Also, we’ve created an interface of the Catalog and Product Pages with Usability and CTA in mind to get maximum Conversion Rate.

Indicators of the company

Among the whole website there are a lot of digits, which describe the company status, size and real information - so it was strongly asked by the customer to present them in diagrams and other useful design elements.
  • Mobile
  • Mobile
  • Mobile

Mobile version

On mobile layouts we created a usable interface for users to get the company’s information and make an order. For the conversion rate it’s necessary to get in minimum clicks to any part of the website, especially the Product page and making an order form.
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