Vesti
Mass Media Company
Ukraine, Kyiv
Mass Media website redesign for the Ukrainian Media Holding & Newspaper “Vesti”.
Vesti is a TOP10 Ukrainian Media Holding & Newspaper. The main goal of the redesign was to change the Home Page block structure and visual style, and create a Personal Account zone for the monetization marketing plan.
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Indicators of the company:
TOP10
Ukrainian Media17 mln
views/month5 mln
unique users/monthTOP1
press by Kantar TNS
Before/After
New rubrics, new visual style and new structure of the header created a need to redesign the Home Page with a big emphasis on Usability and User Centered Interface.
Home page & Personal Account
Our design work consisted of creating a totally new option on the website - user’s account. This was a part of the monetization marketing strategy of the owners of the resource. Huge value was granted for UX Design at this stage.
Inner page
This page has a description of the website goals and has a Donate button at the end, so the users can support the Vesti media.
Design Style
The new feeling from the website that was in the minds of the owners of the Vesti Media Holding was about creating a modern and effective look of their mass media resource and make it useful for the visitors.- Mobile
- Mobile
- Mobile
Mobile version
74,7% visitors of the website open it on mobile devices to get the latest news. In this case the primary objective was to create a mobile-friendly design. We’ve made it as for the Home page as for the Personal Account pages.
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