Fishing Tackle Company

Conversion-driven e-Commerce Website redesign for the Russian Fishing Tackle Company “Foxfishing”.
One of the biggest fishing tackle e-shops of Russia had a need to redesign its outdated view. Also, the updated version should have some structural changes and addons. The main focus was on usability working with the catalog. Visit website

Existing version of the website had an awful mobile version and strongly outdated design. Redesign touched everything - from header to footer, catalog hierarchy, grid etc - in other words, the full UX/UI rebuilding.

Original Image After
Modified Image Before
New vision

We’ve recreated from Home to Shopping Cart pages - it’s more than 15 layouts. Also. one special add-on was a fishing guru, which is a helpful service for the users, who don’t know what they need - it is called up to make the choice well-thought and easy.

Product Page

This page was horrible in the old version of the website, so we’ve created it from the ground with best practices of conversion and usability. New version has tabs, many indicators, parameters and information - and all of that is on its best places to work with.

Marketing plan

The owner had an idea to showcase more niche partners, cause Foxfishing is one of the biggest fishing tackles e-shops in Russia, so the partners are world famous brands like Shimano. That’s why we’ve also used high quality photos of the products, where this information is readable.
  • Mobile
  • Mobile
  • Mobile

Mobile version

Huge percent of the target audience use mobile devices to search for needed fishing products and make an order, that’s why it was important to create user-friendly responsive design. And we’ve made it - impact was awesome!
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